Our Business Model - Creative Services & Licensing
In the ever-evolving landscape of design and creative services, finding a niche that not only sets you apart but also sustains your...
top of page
Search
Nov 3, 20222 min read
Your Brand Mascot's Ultimate Goal: Licensing
You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...
68 views0 comments
May 13, 20211 min read
Finalizing your brand mascot character
After sketching out ideas and iterating until a finalized concept is reached, it's time to delve into the details. Generally speaking...
25 views0 comments
May 10, 20211 min read
Sketching your Brand Mascot Character
After agreeing on a working personality concept, character back-story and storytelling universe, then researching potential design...
31 views0 comments
Apr 5, 20212 min read
Floob in 3d!
We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
33 views0 comments
Mar 8, 20211 min read
character mural - my wall at home
Thought I'd share some pictures of my wall at home - these are characters I've loved all my life growing up in the 90s, a few that I've...
25 views0 comments
Mar 5, 20211 min read
What's better than showing your logo in an ad?
IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...
27 views0 comments
Jan 28, 20212 min read
Webinar: The importance of storytelling in branding & product design in China
In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West
36 views0 comments
Jan 18, 20213 min read
Why you should consider having a brand mascot in China
M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...
241 views0 comments
bottom of page