Floob in 3d!
We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...
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Jan 28, 20212 min read
Webinar: The importance of storytelling in branding & product design in China
In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West
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Jan 18, 20213 min read
Why you should consider having a brand mascot in China
M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...
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