branding

Jan 94 min read

2024: The Year of Brand Mascots – Embracing the Power of Mascot Marketing

In this blog article, we'll explore why 2024 is poised to be an exceptional year for brand mascots

Jun 20, 20232 min read

How to Choose the Right Brand Mascot for Your Business

Creating a brand mascot for your business can be a fun and exciting process, but it's important to choose the right character that...

Sep 7, 20222 min read

Branding Principles 101: Brand Voice

If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...

Feb 21, 20222 min read

Expanding your Storytelling Universe

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

Jun 2, 20212 min read

Style Guides

Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...

Apr 5, 20212 min read

Floob in 3d!

We like to think of our character "Floob" as the brand mascot's brand mascot. He's a gelatinous creature who has the ability to morph...

Mar 5, 20211 min read

What's better than showing your logo in an ad?

IPSOS analyzed over 2,000 ads under 'distracted conditions' and found that the brand elements that had the most impact on brand linkage...

Jan 28, 20212 min read

Webinar: The importance of storytelling in branding & product design in China

In China, using brand mascot characters and cartoons to convey your message is much more ubiquitous and acceptable than in the West

Jan 18, 20213 min read

Why you should consider having a brand mascot in China

M&M's, Michelin, Monopoly, Nintendo, KFC and Pringles - all household names, all with mascots that are synonymous with their brands. What...