Despite the clear benefits, many business leaders still view brand mascots as mere cartoons or unnecessary expenses...

In this blog article, we'll explore why 2024 is poised to be an exceptional year for brand mascots

In the ever-evolving landscape of design and creative services, finding a niche that not only sets you apart but also sustains your...

Creating a brand mascot for your business can be a fun and exciting process, but it's important to choose the right character that...

In an increasingly competitive market in 2023, brands are looking for ways to stand out and connect with customers on an emotional level....

You probably know that some key benefits to having a brand mascot are creating more visibility and fostering a more personal connection...

Art was always my favourite subject growing up. But I didn't go to art school because I knew I wasn't good enough. A lot of people know...

If your brand had a spokesperson, who would it be? Greta Thunberg? LeBron James? Elon Musk? Rick from Rick and Morty? Elmo? Donald Trump?...

After creating your brand story, it's time to consider the visual side of branding. Your visual identity is not just a logo: your brand...

Our brain thrives on storytelling. We are programmed to listen to stories, we are programmed to tell stories. Every company needs a story...

One really fun way to get more eyes on your brand mascot is to collaborate with well-established brands and characters. It's a win-win...

Finding licensing deals - do you pay royalties to an agency or go it alone? Licensing existing characters with a proven track record can...

STEP 1: DEFINE YOUR TARGET PERSONA Customers are often grouped according to their demographics, such as age, race, gender, ethnicity,...

Getting your hands on a stuffed version of Bing Dwen Dwen, the chubby astronaut panda mascot of the 2022 Olympics, is simple. All you...

Once you've started putting your main character to use in your marketing, social media, giveaways, events and merchandise, you might like...

A mascot is your brand ambassador and a great way to connect with your audience in a more personal way, but can also serve as its own...

Doing a SWOT analysis of your branding can be a great way to identify how your marketing approach can be enhanced. Here's a questionnaire...

WHY IS BRAND MASCOT MARKETING IMPORTANT IN CHINA? In China, using ‘ke-ai’ (Mandarin for ‘cute’) characters and cartoons to deliver...

Recently we designed a brand mascot character for Cindy Reid Global Golf™ academy to help them connect more closely with their clients...

Most people are familiar with branding and logo guides, but in the IP industry, style guides are the industry standard. Unlike branding...